Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday. Aoife McArdle directed “Capture,” which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro’s ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist