November 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike

Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday. Aoife McArdle directed “Capture,” which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro’s ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the…
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