Matt Michael and Bronwyn van der Merwe take the lead at Accenture Song ANZ

AUCKLAND, Today: Bronwyn van der Merwe has been named Accenture Song lead for Australia and New Zealand, starting October 15, 2024. She brings over 20 years of experience in design and innovation to the role.

Currently the Service practice lead at Accenture Song ANZ, Bronwyn rejoined the company in 2023 after serving as VP of Design at Culture Amp. Her background includes founding Fjord in Australia.

She grew Fjord into a team of 350, launching studios across Australia, New Zealand, Singapore, and Japan. Bronwyn later led design for Accenture Interactive, now Song, in the Asia Pacific region.

“We have incredible talent and capabilities in Song, including our recent acquisitions of Fiftyfive5 and The Lumery. The launch of Droga5 in this market will further strengthen our ability to deliver purpose-led growth for our clients.” – Bronwyn van der Merwe

“I feel incredibly honoured to have the opportunity to lead Accenture Song’s next chapter, alongside Matt and the rest of the Song leadership team in Australia and New Zealand,” said Bronwyn.

“We have incredible talent and capabilities in Song, including our recent acquisitions of Fiftyfive5 and The Lumery. The launch of Droga5 in this market will further strengthen our ability to deliver purpose-led growth for our clients.”

Matt Michael is taking on the role of CEO of Droga5 in Australia and New Zealand from December 1st, following the integration of The Monkeys into Droga5. He’ll also continue leading Accenture Song ANZ’s Marketing practice.

Matt has been with The Monkeys since 2011, serving as managing director for over a decade. He’s worked with leading brands like Telstra, Qantas, Amazon, and NRMA Insurance, creating some of the agency’s most iconic campaigns.

“The opportunity to work so closely with David and Mark to re-launch Droga5 in Australia and New Zealand is something I couldn’t back away from.” – Matt Michael

“The opportunity to work so closely with David and Mark to re-launch Droga5 in Australia and New Zealand is something I couldn’t back away from. I look forward to building on everything we have done over the past 18 years with The Monkeys to take the business to new heights, here and globally, under the Droga5 moniker,” said Matt.

“It is an exciting time for Song, and I look forward to working with Bron to continue taking our full-service suite of services and bring the provocative thinking and creativity of our outstanding team to our clients,” Matt added.

This follows a strong year for Accenture Song, closing FY24 with $ 19 billion in global revenue. Together, Bronwyn and Matt are set to lead the company’s next tech-infused chapter.