December 25, 2024

Programmatic

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ANZ kicks off Auckland FC launch with vibrant street campaign

AUCKLAND, Today: To celebrate Auckland FC’s highly anticipated launch, ANZ has partnered with Phantom Billstickers for a striking outdoor campaign that captures the excitement and pride surrounding the city’s new football team.

The campaign features vibrant street posters, a custom hand-painted mural, and a unique backboard installation. Each element brings the spirit of Auckland FC to life in key spots, including Karangahape Road.

Campaign Highlights

  • Street Posters: Placed at popular locations, these posters proudly showcase Auckland FC’s colours and the slogan, Auckland Forever, capturing the city’s passion for its new team
  • Hand-Painted Mural: A large mural tells the story of Auckland FC’s beginnings, with ANZ supporting the club from day one. It’s an artistic nod to ANZ’s commitment to local sports
  • Custom-Painted Backboard: Featuring team jerseys and the message From Day One, this installation highlights ANZ’s dedication to backing Auckland FC’s journey to success

ANZ’s partnership with Auckland FC aligns with the bank’s dedication to local sports and community support. The collaboration with Phantom Billstickers creates a campaign that engages fans and locals alike.

With Auckland FC’s first matches on the horizon, the campaign aims to build excitement. Fans are invited to explore the installations and join in on giveaways and promotions.


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