November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue?

You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.

The post What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue? appeared first on AdExchanger.

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