November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Starbucks Taps Tressie Lieberman for New Role of EVP, Global Chief Brand Officer

If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it’s a safe bet that the coffee came from Starbucks. Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August….
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