As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. One in every three phones in France is […]
The post Back To Marketing Basics, With Back Market’s New CMO appeared first on AdExchanger.
More Stories
Get closer to the action with Go Media’s new Game Frame
Rondrell Moore Leaving WTHI After More Than 17 Years
Hawke’s Bay rolls out its first meatball festival