December 24, 2024

Programmatic

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DARKHORSE and GPJ team up for Binance Blockchain Week in Dubai

AUCKLAND, Today: Kiwi-born DARKHORSE is joining forces with GPJ to unveil Binance Blockchain Week Dubai 2024, marking Binance’s largest flagship event to date at the iconic Coca-Cola Arena.

The event will gather top minds in Web3, blockchain, crypto, and decentralised finance on October 30-31, 2024, for an industry-leading symposium in Dubai.

“We are thrilled to partner with DARKHORSE and GPJ to deliver our biggest Binance Blockchain Week to-date,” explains Rachel Conlan, Chief Marketing Officer, Binance.

“Both agencies share in our vision to deliver a truly unique event that accurately reflects the transformative power of these technologies, while exploring what the future holds.”


“There is such a strong synergy between the Project agencies, and we’re excited to demonstrate this once again as GPJ and DARKHORSE come together to deliver Binance Blockchain Week Dubai 2024.” – Mike Hewitt


DARKHORSE and GPJ, frequent collaborators within Project’s roster of 16 agencies, will handle event production, including 50 sponsors, 3 stages, and 160 speakers across main and secondary events.

“There is such a strong synergy between the Project agencies, and we’re excited to demonstrate this once again as GPJ and DARKHORSE come together to deliver Binance Blockchain Week Dubai 2024,” says DARKHORSE co-founder and CEO Mike Hewitt.

“We’ve built on our collaboration producing BBW Istanbul 2023 and launching Binance ClubHouse Dubai at TOKEN2049 earlier this year to deliver a truly unique and immersive experience.”

With a theme of momentum, the event will welcome over 3,500 attendees, including both industry veterans and newcomers, for keynotes, exhibitions, and immersive workshops.

Dubai, hosting for the first time since 2022, strengthens its reputation as a Web3 innovation hub, with this year’s Binance Blockchain Week sparking fresh industry insights and connections.


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