Data Provider YouGov Pins Hopes On Blockchain To Ensure GDPR Compliance

While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models. When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizensContinue reading »

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NYIAX And Rebel AI Team Up To Support A Blockchain Ad Model

The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is beingContinue reading »

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AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

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Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my workingContinue reading »

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Still On The Blocks, But Blockchain Ad Tech Hopes To Race This Year

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The rise (and fall, and rise, etc,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And advertisers and online publishers hope blockchain-based ad buys could expose bad actors in digital media. Despite the hype, however, the number of advertising dollars transacted through blockchain technology is near zero, and blockchain ad techContinue reading »

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Got Blockchain Game? IAB Tech Lab Seeks Brainiacs For New Working Group

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The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit the advertising industry. Read the blog post. Richard Bush, chief product and tech officer at NYIAX, and Michael Palmer, mPlatform’s global director of product, co-chair the group – which is looking for members to joinContinue reading »

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Comic: The Blockchain Gang

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble InContinue reading »

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The Marketer’s Guide To Blockchain

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Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories, jumping from finance to health care and, more recently, digital advertising. It’s doing so with the backing of big companies like IBM and Comcast, as well as smaller startups likeContinue reading »

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