May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Blockchain Solana Turned Community Criticism Into a Resonant Campaign

While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs “worthless,” brands in the space have been doubling down on refining their messaging and strengthening their marketing to appeal to a wider audience. For blockchain platform Solana, what began as a groundswell of community critique…
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