November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IAB Tech Lab Made Moves To Acquire Prebid in 2021 – And Prebid Said No

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech that’s widely adopted. The story of how […]

The post IAB Tech Lab Made Moves To Acquire Prebid in 2021 – And Prebid Said No appeared first on AdExchanger.

AdExchanger