When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia. The product empowers artists and creators…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
What Media Rights Deals Mean to the Future of Women’s Sports
Gray Promotes Dana Neves to Senior Managing VP
WPP’s Q1 Revenues Slide 5%, but Tariffs Aren’t to Blame