TBWA\NZ steals the spotlight with most effective agency win

AUCKLAND, FRIDAY: TBWA\NZ just grabbed the title of Most Effective Agency of the Year at the Effie Aotearoa New Zealand Awards. Along with ANZ, they also securing the Grand Effie. The Commercial Communications Council hosted the event, celebrating standout advertising and marketing efforts across the nation.

With campaigns for ANZ Bank New Zealand and 2degrees, TBWA\NZ walked away with 10 trophies in 9 categories, including the top agency honour. Their campaign “ANZ: From Dreaming Big to Knowing HOW” was hailed for significantly boosting Kiwis’ financial health, already a Gold winner at the APAC Effie Awards.

Adding to the excitement, ANZ recently earned the BRAND OF THE YEAR title at the YouTube Marketing Awards, as noted by Mark Ritson.

“It’s a fantastic nod to our strategy team and all our staff who commit to excellence daily.” – Catherine Harris

Catherine Harris, Chief Executive of TBWA\NZ, expressed immense pride in their achievement. “Winning 11 awards, including the Grand Effie, is a monumental achievement.

“It’s a fantastic nod to our strategy team and all our staff who commit to excellence daily. Our wonderful clients like ANZ and 2degrees are the backbone of these wins.”

Shane Bradnick, Chief Creative Officer, reflected on the awards night. “It was an incredibly humbling evening. I’m immensely proud of our team’s dedication and creativity, and grateful to our clients for their bold trust and commitment to impactful work.”

Joseph Judd, Head of Strategy, shared his excitement. “Being recognised across 11 Effie awards in eight categories is a strategist’s dream come true. I’m so proud of the TBWA team and our incredible partners at ANZ and 2degrees for their powerful, effective work.”