November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers

Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they’re missing big opportunities. Digital Turbine sponsored a panel at ADWEEK’s Mediaweek event in New York. Wester showed the results of a six-month study with Qrious Insight, which collects consumer behavioral data,…
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