Sylvia Park gears up for holiday rush with new JCDecaux billboards

AUCKLAND, Today: JCDecaux is gearing up for the holiday season by managing the standout triple static billboards at Sylvia Park, New Zealand’s biggest and most iconic shopping center.

Starting this month, JCDecaux will display two sets of three portrait billboards (3m x 6m) along the entry and exit routes of Carbine Road, offering a prime chance to catch the eyes of thousands of holiday shoppers.

These new combo billboards give brands exclusive advertising space at both the entry and exit points, ensuring dynamic and frequent exposure that enhances engagement and narrative opportunities. Positioned to grab the attention of shoppers coming and going, they offer a strategic path-to-purchase advantage.

“Just in time for Christmas, our partnership with Sylvia Park presents an opportunity for brands to tap into one of New Zealand’s most iconic shopping destinations.” – Phil Eastwood

Part of a fresh collaboration with Sylvia Park, the setup also includes two new digital SMARTFRAMES at the Mt Wellington Highway access points.

Phil Eastwood, General Manager of JCDecaux New Zealand, highlighted the timing and strategic advantage: “Just in time for Christmas, our partnership with Sylvia Park presents an opportunity for brands to tap into one of New Zealand’s most iconic shopping destinations. Brands can dominate key entry and exit points, maximising impact and influence with holiday shoppers.”

Sylvia Park isn’t just a shopping venue; it’s a retail giant with over 230 diverse stores, including the upcoming first New Zealand IKEA in 2025. It’s a prime spot that draws over 16 million visitors a year, thanks to ample free parking and great public transport links.

With the new JCDecaux billboards, brands have a golden opportunity to make a significant impact during the bustling holiday shopping season, ensuring visibility to a large and engaged audience.