Get Naked and let your garden thrive

AUCKLAND, Today: Discover the benefits of going Naked for your garden! Sealord’s latest sustainable initiative, crafted in Nelson, transforms unused fish product into a versatile organic garden fertiliser.

Naked offers a simple gardening solution suitable for everything from grass to fruit, cutting through the clutter of overly specific fertiliser options.

Says Stu Yortson, Sealord: “We wanted to challenge the category norms and I think the whole team have done a great job against that objective. Getting Naked will the best thing you can do for your garden this summer.”

“This was an exciting opportunity to create a standout brand and pack in a crowded and complex category.”

The launch campaign cleverly plays on the idea of ‘Getting Naked,’ suggesting you do it for your in-laws, neighbours, or even online, all for the sake of your garden.

The campaign features two 15-second films and a striking outdoor series, showcasing ordinary gardeners in lush, local settings, embracing a hint of quirky voyeurism.

The Naked brand was developed by One Design, with the campaign brought to life by Motion Sickness.

Says Rachel Doughty, Creative Director, One Design: “This was an exciting opportunity to create a standout brand and pack in a crowded and complex category. The minimalist design sets the product apart from the information-loaded packs found in the fertiliser aisle, and the evocative name lends itself to playful communications.”

The campaign is now making waves across outdoor, press, social media, and digital channels.

CREDITS

Client: Sealord

Agency: Motion Sickness
Executive Creative Director: Sam Stuchbury
Creative: Freddy Riddiford
Creative/Editor: Jolin Lee
Account Director: Matthew Campher
Senior Designer: Patrick Hickley
Head of Strategy: Hilary Ngan Kee

Design Agency: One Design
Design Director: David Macdonald
Creative Director: Rachel Doughty
Brand Strategy / Naming: Paul Manning
Designer: Briar Mark
Designer: Casey King

Production: Motion Sickness
Head of Production: Joseph McAlpine
Cinematographer: Devan Narsai
Photographer: Holly Burgess
Art Director: Anna Maxwell

Music & Sound: CAY Works
Colourist: Shyam Patel
3D Animation: Logan Fuller