Westfield celebrates the season with ‘Feels Like Christmas’

Westfield has unveiled its 2024 Christmas campaign, ‘Feels Like Christmas’, an emotive series of films shining a light on the moments that evoke the feelings of the festive season. 

The three nostalgic films portray real stories from the community about the wonder of Christmas: Dasher the Daggy Reindeer; an old favourite Christmas ornament, The First Slice; a love story about Nonna’s panettone and Scissors-A-Gliding; a cheerful story of an annual gift-wrapping tradition.   

Amy Copley, Head of Marketing, Brand and Content, Scentre Group says: “Christmas is a time to feel – joy, togetherness, excitement and gratitude. Our Westfield campaign spotlights personal stories that feel universal, reminding us to soak up the moments that feel like magic and enjoy the festive fuzzies that make this season so meaningful.” 

Chad Mackenzie, Chief Creative Officer, AKQA says: “This campaign was an absolute treat to work on. Starting with real stories and honing in on moments that might seem small on the surface, but are powerfully emotive kick-starters of Christmas, helped take the storytelling to another level, along with the stunning craft from our production partners.” 

‘Feels Like Christmas’ will appear in Australia and New Zealand across OOH, Radio, Spotify 3D Audio, Social, Online Video and the Westfield media ecosystem, including in-centre SmartScreens, social and digital channels.

It will be amplified by an earned campaign that uncovers the wellbeing benefits of Christmas, offering some insight into the science behind them and aiming to prompt a cultural conversation about how we all get more this Christmas by tuning into the festive warm fuzzies.  

Campaign Credits 

AKQA: 

General Manager: Justine Leong 

Chief Creative Officer: Chad Mackenzie  
Chief Strategy Officer: Iona MacGregor   

Senior Strategist: Enid Sung   

Senior Copywriter: Annie Bettis   

Executive Creative Director: Joe Hill  

Senior Art Director: Whitney Moothoo   
Production Director: Colin Tuohy   
Senior Producer: Cathryn Cooper  
Group Client Partner: Olivia Kaufman   
Group Account Director: Jayne Driver  

Senior Account Manager: Cara Turney   

Senior Account Manager: Kate Crowley  

Senior Designer: Daniel D’Angelo   

Head of Studio/Finished Artist: Grant Hendren   

Production Company: FINCH Company  
Director: Kyra Bartley   

MD: Corey Esse  
EP: Nick Simkins   
Producer: Kate Menzies  
DOP: Grégoire Lière  

Production Designer: Helen Fitzgerald  

Casting: Felicity @ Byrne Casting  

Stills Photographer: Ben Hansen   

Post Production: Arc Edit  

Editor: Jo Scott  

EP: Winnie O’Neil  

Post Producer: Sally Quade & Renee Masters  

VFX Artist & Technical Director: Charlotte Wilson-Lee  

Colourist: Fergus Rotherham  

Online: Heather Galvin  

Illustrations:  

Like Minded Studios: Luca Ionescu  

3D Animation: Mister  

Music & Audio Prod: Massive Music  

Sound Designer: Simon Kane  

General Manager / Executive Producer: Katrina Aquilia  

Music ECD: Ramesh Sathiah  

Composer: Adrian Sergovich  

VO casting/Direction  

Eardrum: Ralph van Dijk  

Scentre Group:   

General Manager Marketing & Community: Jacqui Waine   

Head of Marketing, Brand & Content: Amy Copley   

Group Marketing Manager: Kristi Grose   

Group Programming Manager: Fi Clark 

Group Public Relations Manager: Rebecca Mahoney  

Senior Marketing Manager, Campaigns: Tahlia Irving   

Senior Programming Manager: Erika de Padua 

Senior Public Relations and Social Media Manager: Emma Niven  

Marketing Manager, Campaigns: Xanthe Collier   

Public Relations and Social Media Manager: Emily Pruessner  

Marketing Executive, Campaigns: Tamika Adams  

Essence MediaCom: 

Client Partner: Dan Morgan 

Group Client Director: Beth Adams 

Group Planning Director: Lauren Nolan 

Marketplace Assoc. Director: Rachel Seage 

Digital Director: Beiai Torres 

Marketplace Assoc. Manager: Nicola Cadman 

Marketplace Coordinator: Gagan Singh  

Performance Coordinator: Lotty Liang  

Wavemaker NZ:  

Account Manager: Annabelle Wilkinson  

PR:  

New Zealand: Hustle & Bustle  

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