November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

John Lewis Christmas Ad Goes in New Direction With Relatable Sister Story

British retailer John Lewis’ Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of festive magic. On Thursday (Nov. 14), John Lewis released “The Gifting Hour,” the second Christmas campaign by agency Saatchi & Saatchi, which took…
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