Target Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy

An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice a resemblance between Kris and a certain red-suited, bearded figure, that’s intentional. Target introduced the character…
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