Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having...
Shifts
Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford...
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates...
Upfront week is getting a major last-minute change. Netflix's first upfront week event, originally slated for May 17 at 5...
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party...
LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional...
An all-local keynote speaker line up is set to inspire and unlock new marketing insight at this year’s iMedia Brand...
My/Mochi, an irreverent brand that coined the term "desquishous" and launched an ad called "Tripping Mochi Balls," prides itself on...
AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of...