KitKat shifts into Formula 1 gear

AUCKLAND, Today: Shifting up a gear, KitKat is revving into Formula 1® with a world-first launch, the KitKat F1 Chocolate Car, plus fan activations at the Formula 1 Qatar Airways Australian Grand Prix, running 6–8 March 2026.

To mark the partnership, KitKat has created a chocolate F1 car, a global first. Made from smooth milk chocolate with crispy cereal and wafer pieces, the limited-edition 29g treat lands in major Australian retailers from January 2026.

The KitKat x Formula 1® partnership goes well beyond trackside branding, rolling out immersive fan experiences worldwide.

That includes exclusive merchandise, in-store activations, consumer promotions, limited-edition products and Netflix Formula 1: Drive to Survive ad placements, bringing fans closer to the action.

“Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans.” – Andrew Lawrey, Nestlé General Manager Confectionery & Snacks 

From 10 January to 10 March, AU and NZ shoppers can win the ultimate VIP F1® experience, a trip for two to the Formula 1 Pirelli Gran Premio D’Italia 2026 in Monza, Italy.

There are also 1,000 exclusive KitKat F1® merchandise prizes up for grabs. Entry requires purchasing any two KitKat products in one transaction and entering via kitkat.com.au/f1*.

Nestlé General Manager Confectionery & Snacks Andrew Lawrey said, “Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans.

“This KitKat Formula 1 chocolate car brings the Have a Break, Have a KitKat message to F1 fans worldwide.”