December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Wendy Clark Says, ‘Do Your Homework’

Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers. […]

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