Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers. […]
The post Wendy Clark Says, ‘Do Your Homework’ appeared first on AdExchanger.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment