Garnier and MADE THIS launch OOH across NZ & Australia

AUCKLAND, Today: Kicking off November 11-17, Melbourne’s Swanston Street will showcase an anamorphic illusion highlighting Garnier’s new Vitamin C Daily Tinted Fluid with SPF50+, adding SPF50+ protection and tinted glow to daily routines.

In New Zealand, Auckland Central hosts a striking 3D billboard, ensuring Garnier’s innovative product launch reaches audiences far and wide.

Following the success of Kérastase’s outdoor campaign, Garnier collaborated with MADE THIS for an immersive OOH experience. “We are thrilled to introduce the Vitamin C Daily Tinted Fluid with SPF50+ to our consumers,” shared Alexander Bachem, Garnier’s Marketing Director.

“The MADE THIS team has been exceptional throughout the entire process, making what could have been a complex task feel seamless.” – Dana Del Rosso

Brand Manager Dana Del Rosso said, “The MADE THIS team has been exceptional throughout the entire process, making what could have been a complex task feel seamless.”

Marie-Celine Merret, Head of Creative Technology at MADE THIS, added, “Anamorphic 3D creative lends itself so well to a product launch such as this one for Garnier.”

This campaign features a decorated D-Class tram along St Kilda Road and Digital OOH placements across New Zealand, Melbourne, and Sydney.

Additional digital and print spots are also prepared for Garnier’s retailers and L’Oréal’s Melbourne HQ, with the campaign running until late November 2024.

*Vitamin C = Vitamin Cg