Why Pepsi Hijacked McDonald’s and Wendy’s Soda Cups

No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing “Better With Pepsi” food pairing platform, Pepsi fired shots…
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