Nespresso hits it off with ASB Classic brewing up a winning partnership

AUCKLAND, Today: Nespresso is brewing excitement as it partners with the ASB Classic for the first time, stepping in as the Official Coffee Sponsor of the 2025 tennis tournament.

With its iconic First Serve moment, Nespresso is bringing bold energy and refreshing vibes, ensuring the event—and every cup of coffee—matches the tournament’s world-class spirit.

For coffee and tennis fans alike, Nespresso’s iced coffee range will shine as the hero drink, delivering the perfect pick-me-up on warm summer days at the courts.

“We’re thrilled to be the Official Coffee Sponsor of the ASB Classic, an event that captures the spirit of summer and world-class performance,” said Stefan Vermeulen, Nespresso Oceania CEO.

“Just like the excitement of the First Serve, Nespresso’s iced coffee range is the perfect way to kick off the day—refreshing, bold, and full of flavour. We know Kiwis love iced coffee, and we’ve created bespoke recipes to ensure that every sip is as refreshing as the tournament itself.”

“We’re excited to be working with Nespresso to bring something truly special to the ASB Classic.” – Nicolas Lamperin

From the indulgent Iced Mocha to the crisp Iced Coconut Latté, Nespresso will serve up premium drinks crafted to rival the excellence seen on court. Their Iced Coffee Refresher, blending coconut water and coffee, offers a unique way to stay cool.

“We’re excited to be working with Nespresso to bring something truly special to the ASB Classic,” said Nicolas Lamperin, Tournament Director. “Their commitment to quality and innovation aligns perfectly with the high standards of our tournament.”

Nespresso will also feature prominently with branded activations, including The Serve and the Umpire Chair, and the Nespresso First Serve will become a broadcast highlight every day.

As the only coffee brand designing capsules for cold brewing, Nespresso’s iced coffee range showcases vibrant flavours made to thrive over ice, perfect for tennis or relaxing under the sun.

Don’t forget to recycle!
Nespresso encourages sustainability with its recycling programme, now featuring a convenient Doorstep Collection service. Learn more about how to recycle your capsules with Nespresso here.