Ad executives come together in new tech start-up Youdooh

Some of New Zealand’s top advertising executives have joined forces to launch a new out-of-home tech company.

The company, Youdooh, is a platform that lets anyone with a credit card to access digital outdoor advertising.

It is the brainchild of Richard Pook and Bram Stevens (formerly dentsu) who convinced MBM founders Sean McCready and Matt Bale to hop on.

“Youdooh makes the process of buying digital advertising on billboards, bus shelters, train stations, retail screens and more around New Zealand as easy as buying ads with Meta and Google,” says Pook.

“If you’re a business owner or advertiser with a credit card, you can now buy an outdoor ad on over 3,000 screens in NZ.”

The platform, all locally built, sets out the buying process in four simple steps, with the ability to buy by the hour and start or stop the ad campaign at any time.

Just like ads on Meta or Google, Pook adds that Youdooh has real-time reporting and the advertiser only pays when the ad plays.

The concept is what led McCready and Bale to hop on as cornerstone investors with a mission to democratise digital outdoor advertising.

“It’s such an intuitive and easy-to-use product with so much potential to change how digital outdoor advertising is bought in New Zealand,” says Bale.

“We’ve all seen first-hand how rapidly the media market is evolving. It won’t be long, maybe five years, before the majority of advertising will be bought through technology platforms. Google and Meta are already doing this for online advertising, and Youdooh sees an opportunity to ensure that the digital outdoor advertising market stays in the hands of a local company.”

Already the platform has 300 customers signed up and has big plans up its sleeves for New Zealand and Australia.

“We’re on a mission to make digital out-of-home advertising accessible to everyone,” ends Pook.

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