November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News

If Election Day is the political world’s equivalent of the Super Bowl, then NBC News’ digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days on record on Nov. 5 and Nov. 6, and also dominated the social space among the big three broadcasters. “It…
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