While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday deals, this overlooked period isn’t just a marketing lull–it’s your launchpad into Q1. While competitors wind down their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
2025 Media Plan of the Year Jury announced
Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops