Yoplait dairy brand Vigueur has kicked off a new advertising campaign with the help of Parnell-based agency The Business Marketing Group.
Originally launched in 1992, Yoplait Vigueur has amassed a cult-like following of die-hard fans across New Zealand. Now with refreshed packaging and a new look, the campaign seeks to re-energise the brand with bold visuals across OOH, YouTube and social.
Goodman Fielder Senior Brand Manager, Mike Campbell, says, “Vigueur is French for energy, and the new campaign is packed full of energy. We’re excited about the new launch – we’ve improved the recipe and put it in bigger tubs – it’s sure to be a hit.”
The Business Marketing Group Managing Director Ben Cochrane adds, “Yoplait Vigueur is a great brand and we’re delighted to see the new campaign hitting its marks already – and even getting the big tick of approval from its loyal fans on Reddit. It’s been a pleasure working with the team at Goodman Fielder on this campaign, especially as we all love the purity of a single-minded message’
Goodman Fielder Head of Marketing, Frankie Coulter, says, “I’m a big fan of simple, clear communication and this is the perfect example of it. It says everything we are trying to say in one word. It’s bold and I love it.”
The post Brand refresh for Yoplait dairy brand Vigeur appeared first on stoppress.co.nz.
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