NBC News’ Today remained America’s top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week’s win comes with a big caveat: the show’s performance was boosted by its annual coverage of the Macy’s Thanksgiving Day Parade, which typically lifts Today to a win…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again
2degrees and TBWA\NZ develop SupportHER club for women’s sport
Chicago Dispensary Dishes Up the World’s Largest Weed Pizza for Pi Day