December 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Omnicom’s IPG Takeover Is a Boon for PE

The blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business Omnicom might look to spin-off, according to interviews with five corporate strategy and financial advisors. The acquisition reflects the growing value of data and digitally…
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