December 22, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Advertisers Can Fight Ad Fraud

This post was created in partnership with Human Online fraud prevention isn’t just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. But as both content and crime grow “exponentially” online, marketers…
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