December 22, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Elizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine

The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension,…
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