Make it click returns with a fresh new beat before Kiwis hit the track this summer

McDonald’s New Zealand and DDB Group Aotearoa are reminding Kiwis to stay safe and “Make it Click” when they get out on the road this summer.

Together with the talented New Zealand DJ Jess Rhodes, McDonald’s is remixing road safety with a modern take on the classic Kiwi anthem, ‘Make It Click’.

Originally launched in the eighties, ‘Make It Click’ influenced a generational change in seatbelt use. It was then re-released by McDonald’s in 2003 to a new generation, now Millennials and Gen Xs, as part of their road safety education.

Fresh beats

Now in 2024, the anthem returns with a fresh DnB mix, reminding a younger generation of drivers to click it twice – buckle up and activate ‘do not disturb’ on their devices to stay focused behind the wheel.

“The key message of ‘Make It Click’ is just as important today as it was 21 years ago,” says Luke Rive, McDonald’s Director of Marketing.

“Too many lives are still being lost by not wearing your seatbelt or distracted driving. But giving this classic track a makeover, we hope to reach a new generation of Kiwis in a fun and meaningful way.”

Certified banger

DDB Managing Partner Karla Fisher says the power of ‘Make it Click’ is our memories of childhood and the song’s catchy melody.

“However, we needed to find a way to make this classic track cool again. We have engaged Jess to ensure ‘Make it Click’ is a certified banger, while bringing a new Gen Z audience into the fold, and making sure the existing audience fell in love with it again. No easy feat.”

DDB’s Chief Creative Officer Gary Steele says the creative minds at the Group explored a different form of media when it came to creating the Make it Click ad.

“We wanted to make sure that the Make it Click remix was front and centre of this campaign, as well as tying the ad back to the Rhode to Rhythm,” Steele said.

“So instead of your classic McDonald’s ad, we made a music video that would appeal to every generation that have experienced the Make it Click jingle.”

Jess will also document her ‘Rhodes to Rhythm’ journey, sharing road safety tips and enjoying Macca’s stops along the way, before debuting the track during her set at Rhythm and Vines in Gisborne on New Year’s Eve.

The post Make it click returns with a fresh new beat before Kiwis hit the track this summer appeared first on stoppress.co.nz.

stoppress.co.nz