Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray....
Year: 2024
AUCKLAND, Today: Pure SEO has welcomed Dasha Kuprienko as its new Digital Journalist, starting August 5th. She brings over five...
It's only August, and 2024 has already been busy with chief marketing officer (CMO) moves. At the start of the...
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon...
AUCKLAND, Today: The Spinoff is excited to expand its multimedia offerings for commercial partners. They’ve brought on Jane Yee as...
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According...
Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under...
AUCKLAND, Today: The Interactive Advertising Bureau (IAB New Zealand) has unveiled the judges for the 2024 IAB NZ Digital Advertising...
In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic,...
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...