It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the...
Year: 2024
Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced...
Omnicom Media Group says its new data collaboration solution in Aotearoa will be a major circuit breaker for clients, allowing...
Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new...
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred...
The Cancer Society of New Zealand has launched its Daffodil Day 2024 campaign, centred around the daunting statistic that ‘one...
Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new...
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that...
AUCKLAND, Today: Digital marketing may be everywhere, but NEWMARKET. magazine is shaking things up. The Newmarket Business Association’s (NBA’s) luxury...
You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed,...