YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The...
Year: 2024
CHRISTCHURCH, Today: Te Whare Wānanga o Waitaha | University of Canterbury (UC) has signed a multi-year agreement with the training...
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured...
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all...
Ethical cosmetic brand Lush has appointed Sling & Stone as its agency, following a competitive pitch process. Sling & Stone’s...
There's no one path to the chief marketing officer seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
AUCKLAND, Today: FEDERATION just announced some exciting shifts: Dan Bye is the new Chief Strategy Officer, joining freshly promoted MD...
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery...
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable...