FEDERATION names Dan Bye Chief Strategy Officer

AUCKLAND, Today: FEDERATION just announced some exciting shifts: Dan Bye is the new Chief Strategy Officer, joining freshly promoted MD Olly Walker-Boden and the new Chief Creative Officer, Brad Collett.

After advising FEDERATION for a year and running his own sustainable bike shop, Dan steps into the role. He’s celebrated worldwide, ranking among the top ten planners globally and scooping up awards like WARC and double Global Grand Effies.

Olly Walker-Boden is stoked about Dan joining the leadership, saying, “There are very few people in Australasia with the strategy chops of Dan. We’ve now worked together on some major wins for both our clients and the agency. 

“Dan’s proven himself over and over again as an indispensable strategy partner to our clients and has made a huge contribution already.’’

Sharon Henderson, CEO and founder of FEDERATION, also shared her enthusiasm: “Dan is one of our industry’s most talented strategy leaders with a unique background across global markets and brands, and leadership experience that spans a trifecta of client-side, media and creative agencies. 

“Dan’s proven himself over and over again as an indispensable strategy partner to our clients and has made a huge contribution already.”

“We’ve had a great year already with Dan working across key projects, so it’s enormously exciting to have him officially on board as Chief Strategy Officer and overall head of strategy for FEDERATION.’’

Dan is thrilled about the timing of his new role: “After taking some time to focus on setting-up a business and indulge a lifelong passion and having previously worked in large internationally run groups, alignment with FEDERATION’s values as an independent agency with its commitment to strategic leadership and sustainability were hugely important to me.

“I’ve enjoyed getting to know the team and have experienced first-hand how the FEDERATION model is genuinely different.”

FEDERATION is proud to be one of New Zealand’s largest and longest established independent agencies. With four years of solid growth and some notable client additions, FEDERATION is ready to strengthen its presence in Auckland and Wellington under this dynamic new leadership team.