Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster,...
Year: 2024
Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch,...
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement...
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key...
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was...
Swapping out IDs that aren't available in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to...
AUCKLAND, Today: JCDecaux New Zealand’s shaking things up in their sales team to keep up with the market’s pace. They’re...
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics opening ceremony across over 150 IMAX screens. On July...
Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people...