Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit with the New York State Supreme Court on March 11 against native ad platform Outbrain. The suit claims traffic Nubai […]
The post Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots appeared first on AdExchanger.
More Stories
Sarah Catran takes over as Head of Digital Audio at NZME
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting