Women take the lead in music supervision at Music Soups

AUCKLAND, Today: Emily Norton and Kaitlyn Pearce are shaking things up with their new venture, The Music Soups, a full-service music supervision company for film, TV, and advertising.

They’re making waves as the first and only women-owned music supervision company that spans ANZ and the UK. The Music Soups aims to revamp the music supervision scene with a strong emphasis on creativity.

Their services include music selection, clearance, and negotiation. They excel in brand partnerships and re-recording tracks, utilising a global network to secure favourable deals for advertisers, film, and TV.

Norton and Pearce bring a wealth of experience to the table, with 25 years combined in negotiating music licenses with top artists, brands, and broadcasters. They’ve held significant positions at major companies like Universal, Sony, BMG, APRA/AMCOS, Peermusic, and Audio Network.

“We’re winning projects because clients are looking for something different, and that’s where we want to focus.” – Emily Norton

“We are seeing a huge demand across the industry for nimble, creative solutions for music supervision – often at speed. Working with Kaitlyn to offer something new, built for a market that’s in a state of disruption, has been incredible.

“We’re winning projects because clients are looking for something different, and that’s where we want to focus,” Norton said.

The Music Soups operates out of the UK and Australia, offering round-the-clock music licensing support from these two major creative hubs.

“We’ve been winning some projects because we can balance the creativity and also deliver at speed – it’s unusual for an indie to be able to operate 24/7. We’re seeing a London presence being an advantage for a lot of clients,” Pearce said.