Between Two Beers signs global partnership with Acast

Independent podcast company Acast has signed a global partnership with Kiwi longform interview podcast, Between Two Beers.

With more than four million total downloads and 150,000 monthly listens, Between Two Beers features in-depth conversations with Kiwi stars across the fields of sport, business, entertainment and more.

Guests include businessman and ex-All Blacks star Marc Ellis, international model Rachel Hunter, prolific broadcaster Jason Gunn, rugby coach extraordinaire Sir Wayne Smith and Olympian Dame Lisa Carrington. 

The multi-year partnership means Acast will be the exclusive hosting, distribution and monetisation partner for the podcast globally. The partnership will include ad and sponsorship opportunities on the audio podcast, video podcast and associated social channels. The video podcast has had more than two million views on YouTube and the hosts have amassed over 100,000 followers across their socials.

Microphone, laptop and a Hamilton garage

Best friends Steve Holloway and Seamus Marten launched the podcast in 2019, armed with only a microphone and laptop in a Hamilton garage. Within five years, the show was at the top of the Apple and Spotify charts in New Zealand and won awards for ‘Best Society and Culture Podcast’ at the 2024 New Zealand Radio and Podcast Awards and the ‘Gold Spotlight Award’ at the New Zealand Podcast Awards. In 2023, Between Two Beers won ‘Best Episodic Podcast’ at the Voyager Media Awards.

Ryan Lamont, Senior Podcast Development Manager at Acast (Australia & New Zealand), says, “Steve and Seamus are the gold standard in the New Zealand podcast space, having built a huge listenership through their authentic passion for storytelling, commitment to the craft of podcasting and richly detailed research of their guests. It’s a delight to partner with my fellow Hamiltonians as they step into this next chapter of their career as independent podcasters and omnichannel creators with the global support of Acast.”

Happy with their new home

Between Two Beers co-host Holloway adds, “We’ve had three fantastic years with NZME and are so grateful to everyone there who helped build our show and supported us along the way. Our move to Acast is incredibly exciting for our podcast and business, and we couldn’t be happier with our new home.

“This podcast started five years ago, in my Hamilton garage, and what it’s become has eclipsed our wildest dreams. As independent creators, we’re so excited about the opportunities in front of us and where we can take Between Two Beers in 2025 and beyond.

“Acast has done an incredible job of supporting us through the move and buying into our vision and will manage our ads and sponsorships – allowing us more time to laugh, cry and say ‘journey’ with the world’s most interesting guests.”

Between Two Beers will continue to release weekly episodes across all major podcasting platforms, alongside a full video version of the podcast on YouTube.

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