February 7, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta Tests Streamlined Advantage+ Campaign Setup

Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a…
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