AUCKLAND, Today: Auckland’s most vibrant rainbow celebration, Big Gay Out, is set to light up Coyle Park this Sunday. Because, the brand activation agency, is orchestrating the festival, complete with exciting activations from key sponsors like ANZ, Southern Cross, and got2b.
Big Gay Out, hosted by Burnett Foundation Aotearoa, annually attracts 10,000-15,000 attendees. It’s a crucial event that promotes inclusivity and provides essential services, celebrating identity and supporting the community with access to support and health education.
Since 2021, Because has taken charge of producing this grand Pride celebration. Their duties include managing the main stage entertainment, coordinating around 140 stallholders, and overseeing all event logistics from traffic to security.
Among the special features this year are the Southern Cross Big Gay Picnic, a chill zone for attendees to unwind and mingle, and the ANZ Big Gay Marketplace, which highlights over 120 queer-owned businesses. Additionally, got2b is introducing a lively dance party with famed drag queens Anita Wig’lit and Rita Menu.
Corinna Homer, Business Director NZ at Because, stated: “Big Gay Out is more than an event – it’s a movement and a celebration of belonging, identity, and community strength. At Because, we’re honoured to partner with Burnett Foundation Aotearoa and entrusted to produce an event and activations of this scale and significance.
“Big Gay Out is more than an event – it’s a movement and a celebration of belonging, identity, and community strength.” – Corinna Homer
“This year, we’ve expanded our role to include curating unforgettable experiences for Big Gay Out’s valued attendees and again for their amazing partners, ensuring their activations are as vibrant and impactful as the event itself.”
Sustainability is front and centre for the 2025 event, with a goal for zero waste and carbon neutrality. Previous festivals in 2023 and 2024 achieved Toitū Envirocare net carbon-zero certification and managed to divert 88% of waste from landfills.
Mickey Power, head of marketing and fundraising at Big Gay Out said, “Burnett Foundation Aotearoa has guided Big Gay Out for over 20 years, ensuring it remains a cornerstone for our rainbow and takatāpui communities, celebrating Pride while increasing awareness, reducing stigma, and empowering people to make informed health choices.
“Having partnered with Because for the past four years, we know they have the expertise and experience to ensure the day is filled with connection, joy, and purpose.”
Catch the Big Gay Out this Sunday, 16 February, at Coyle Park in Auckland.
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The post Because ANZ and Burnett Foundation team up for Big Gay Out appeared first on M+AD!.
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