Cosmopolitan Australia magazine makes its comeback in Aotearoa

AUCKLAND, Today: After nearly six years, Cosmopolitan Australia is making a comeback in New Zealand this month. The relaunch is steered by Katarina Kroslakova’s KK Press and Hearst Magazines International.

Cosmopolitan Australia is on a mission to embrace, celebrate, and empower women from both sides of the Tasman. It’s already made a splash in Australia and now aims to energize the New Zealand women’s lifestyle scene.

“Cosmopolitan Australia’s vision is clear: to uplift, empower, and champion women while having an absolute blast doing it. We’re dedicated to delivering thought-provoking, insightful journalism and entertainment that resonates with young women across New Zealand and Australia”, says Kroslakova.

“Cosmo remains as essential and vibrant today as it was under Helen Gurley Brown’s pioneering vision in 1965. Helen was the original influencer, ahead of her time, who understood that young women yearned for more from life, advocating for their right to live unapologetically and own their choices, including the bold ones about sex and relationships.

“Cosmopolitan Australia’s vision is clear: to uplift, empower, and champion women while having an absolute blast doing it.” – Katarina Kroslakova

“Cosmopolitan Australia will capture that same energy, speaking directly to every facet of a young woman’s life today – from embracing love to navigating career paths and personal identities. We’re here to empower, entertain, and be a companion through it all.

“Cosmo isn’t just a magazine; it’s the voice that cheers you on to live your most authentic life, owning conversations about all the fierce, fun aspects of being a woman today.”

The magazine will debut on Kiwi newsstands on Monday, February 24. It promises a rich mix of style, beauty, tech, relationships, entertainment, and career advice.

The launch issue spotlights New Zealand with features on local beauty brands, a profile on designer Wynn Crawshaw, and a travel guide to Queenstown.

Since its August 2024 relaunch in Australia, Kroslakova acknowledges the hurdles in New Zealand’s media sector.

“he relaunch of Cosmopolitan Australia in New Zealand marks an exciting next step for this iconic brand, while reinforcing our commitment to delivering culturally relevant content to audiences around the globe.” – Kim St. Clair Bodden

“Cosmopolitan Australia has long established ties with New Zealand and is a brand that elicits a strong connection with its readers. The relaunch comes at a significant time for the local media landscape and we’re confident Kiwi women will welcome the return of this much-missed confidante, just like their Australian counterparts.”

Data shows growing interest among New Zealanders in women’s and lifestyle magazines, with gains in both print and digital from June 2023 to June 2024. Cosmopolitan Australia will deliver six print issues a year, supplemented by digital and social media to create a robust brand experience.

“While embracing digital and social media, print also offers a unique and complementary opportunity for longform storytelling, providing in-depth exploration, escapism and a tactile experience, which is particularly appealing to Gen Z and young millennial readers who are seeking a break from constant connectivity,” Kroslakova explains.

“The relaunch of Cosmopolitan Australia in New Zealand marks an exciting next step for this iconic brand, while reinforcing our commitment to delivering culturally relevant content to audiences around the globe,” said Kim St. Clair Bodden, senior vice president of editorial and brand director of Hearst Magazines International.

“We are delighted to partner with KK Press as we reconnect and engage with millions of authentic and bold young women in New Zealand and Australia.”

Kroslakova’s track record includes launching T Magazine: New York Times Style Magazine in Australia and creating custom publications for Maserati and Winning. Her innovative approach is set to redefine the women’s lifestyle publication scene in both Australia and New Zealand.