Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire’s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as “thrilled,” “cutting-edge,” and “groundbreaking,” had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kiwi Mobile’s latest campaign walks the talk
Newsmax Rings the NYSE Opening Bell to Launch Its IPO
Final Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching