February 15, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns

Dick’s Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick’s Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer’s own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators…
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