AUCKLAND, Today: The Alternative Dairy Co. is upping the ante with its Stay Fussy campaign, hitting the road with a mobile caravan café.
Coffee aficionados in New Zealand and Australia can now enjoy barista-quality oat milk in their daily cups.They’re showcasing their dedication to superior taste and quality by letting coffee lovers try their creamy oat milk lattes.
Their range of barista milks includes oat, almond, soy, and coconut, all designed to impress anyone with a love for coffee.
Brand activation agency Because ANZ is launching the café caravans in busy spots like Auckland, Wellington, Sydney, and Melbourne. Visitors can try oat lattes, spin the Stay Fussy wheel for prizes, and see a giant oat milk display, all to bolster the brand’s visibility.
Rachel Glasbergen, senior business leader at The Alternative Dairy Co., shared, “The Stay Fussy campaign shows our plant-based milks are top picks for baristas.
“Our strategy ensures that each sample is memorable, convincing them to be picky and choose The Alternative in their local cafés.” – Rachel Glasbergen
This effort by Because in both Australia and New Zealand encourages coffee enthusiasts to reconsider their morning routine and choose to be picky because being particular about your latte can be very rewarding.”
The activation aims to draw millennials by highlighting the emotional and functional perks of café-style drinks, demonstrating how their milk transforms the taste and quality of the beverages.
Stephanie Babin from Because ANZ explained, “In this digital age, face-to-face interactions like tasting can make a huge impact. We’re not just serving lattes, we’re offering a moment of discovery.
“Our strategy ensures that each sample is memorable, convincing them to be picky and choose The Alternative in their local cafés.”
The tour includes stops at Wellington’s Railway Forecourt and Auckland’s Commercial Bay in February.
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