Call for entries campaign for Gerety 2025

AUCKLAND, Today: The Gerety Awards are on the lookout for fresh ideas as the early bird deadline nears. Chile’s Inbrax agency is behind this year’s call for entries campaign.

Celebrating the legacy of Francis Gerety, famous for “A diamond is forever,” the campaign opens by questioning the essence of an idea. At Gerety, every idea has potential, mirroring the enduring brilliance of diamonds and the importance of creativity.

Inbrax made history by clinching Chile’s first Gerety Award in 2023. Carolina Pinheiro, co-founder and CEO, has been a prominent jury member and was the LATAM executive jury president in 2024.

“Right after we found the main idea, ‘The criteria is creativity’, the rest is history! It highlights what really matters when we are looking for the benchmark in creativity for the business.”

“The Gerety Awards were inspired by Frances Gerety and this connected with me very much so the first thing I thought about was how to give our campaign that same elegance and timeless appeal, to keep France’s DNA. This is what I shared with my team, and I think they got it! The diamond is at the centre and the diamond constructs the idea”.

Pancho González, co-founder and chief creative officer said, “Right after we found the main idea, The criteria is creativity, the rest is history! It highlights what really matters when we are looking for the benchmark in creativity for the business.

“The trophy has a diamond right on its top, which is linked to Frances Gerety. We know what a diamond represents: it is hard, it’s expensive, its luxury, it shines.

“Would you like to have that diamond on your shelf? And make your work shine? So we created the narrative around the diamond, using the lines of the diamond and the purple colour from Gerety, and created a series of statements linked to it”.

• Meet the 2025 jury and enter this year’s Gerety at geretyawards.com