The Tuesday Club hosts Women’s Work’s In(visible) exhibition in Tāmaki Makaurau

AUCKLAND, Today: Women’s Work is back with In(visible), an exhibition celebrating unique perspectives and amplifying often-overlooked voices. Exclusive to Tāmaki Makaurau (Auckland), it opens 7th March 2025 at The Tuesday Club.

Bringing together over 40 striking images, In(visible) also includes workshops, artist talks, and panel discussions. The collaboration features 35+ female and non-binary photographers working to shift industry representation.

Now in its fifth year, the theme In(visible) reflects key changes in photography. Award-winning photographer Sacha Stejko, known for her evocative portraits, explains the significance of this shift.

“There’s a shift toward making the invisible visible—whether that’s amplifying female voices, or showcasing diverse perspectives. For so long, certain voices and stories have been left out of the frame, but now, more photographers are striving to bring those stories to the forefront.

Just as the theme suggests, we’re witnessing a growing push to make the unseen visible, whether it’s through representation, inclusivity, or simply shifting the lens to capture what’s been overlooked.”

Victoria Baldwin, a photographer and director specialising in food, beverage, and lifestyle imagery, and one of Women’s Work’s founders, sees the shift firsthand.

“The Women’s Work exhibition is a wonderful way to fill your mind with fresh possibilities every year.” – Michelle Hyslop

“When I founded Women’s Work in 2019, less than 15% of ads in Aotearoa were shot by women. Today, that number is growing, and we are seeing a tangible shift in the industry. This exhibition serves as both a celebration of progress and a call for continued action to ensure fair representation in photography.”

Progress is happening, but there’s still a long way to go. Recent data shows that less than 25% of commercial photographers represented by 70 of the world’s leading agencies are female or non-binary.

Auckland-based photographer Michelle Hyslop understands the challenges, “Being noticed by creative decision-makers is a key challenge for female and non-binary photographers. I’m actively exploring how I can better showcase my work and connect with the right people.

The only way to level the playing field for female and non-binary photographers is for creatives to actively put them on their consideration list. That’s why it’s so important for us to make sure we seek them out and know what they are capable of.”

“The Women’s Work exhibition is a wonderful way to fill your mind with fresh possibilities every year,” she adds.

Beyond the images, In(visible) offers hands-on workshops, artist talks, and panel discussions. With Sony’s support, attendees can explore how AI is reshaping photography and the creative process.

Special thanks to all our supporters: AIPA (Advertising and Illustrative Photographers Association), Sony, Ogilvy, Image Driven Content, and The Tuesday Club.

Exhibition Details – Women’s Work: In(visible)

Location: The Tuesday Club, 42 Airedale Street, Auckland Central, Auckland 1010
Dates: Friday 7 March 2025, 8:30 AM – Monday 10 March 2025, 3:00 PM

Opening Times to Public:

• Friday 7 March: 8:30 AM – 3:00 PM
• Saturday 8 March: 8:30 AM – 5:00 PM
• Sunday 9 March: 8:30 AM – 5:00 PM
• Monday 10 March: 8:30 AM – 3:00 PM

Cost: Free