Clemenger BBDO’s Fee Speech campaign for International Women’s Day

Clemenger BBDO and Less than 10% F*ck That are taking a stand this International Women’s Day to stop free speech. But not the free speech you’re thinking of. Every year, large corporations across the globe ask women to speak for free at International Women’s Day events – adding to the US$ 10.8 trillion worth of unpaid labour women already do each year.

So Clemenger BBDO and Less than 10% F*ck That have stepped in with a presentation called Fee Speech that women can use to educate the people who ask them to speak for nothing.

Fee Speech

To promote the initiative, award-winning journalist and social commentator Jane Caro stars in a social video calling out the coporations that use International Women’s Day to extract free labour and drives viewers to download the presentation.

“This is a great initiative from Clems, and I was delighted to take part (and get my invoice paid) having not only been asked numerous times to speak for free on IWD, but on two occasions to pay for the privilege! Women’s work is valuable which means it should be paid,” says Caro.

Clems creative team Ellie Dunn and Hugh O’Connor add, “This is an issue we’ve seen play out over LinkedIn for years. We hope The Fee Speech speaks to women everywhere who’ve experienced this firsthand. But more importantly, we hope it gets through to the big organisations guilty of doing this. Who, as Jane puts it, can ‘bugger off.’”

The campaign also features a poster that doubles as a script women can use if they’ve been asked to speak for free at an IWD event.

Clems CCO Adrián Flores says, “At Clems we strive to make big things that Australians talk about. And this is a topic that certainly necessitates more conversation. And less mansplaining from me.”

The campaign is supported by Less Than 10% F*ck That, a global community dedicated to championing female creative leadership.

Founder Mikhaila Warburton says, “With ‘Rights, Equality, Empowerment,’ as this year’s International Women’s Day theme, The Fee Speech is a powerful reminder to recognise and respect women’s time and talent—not just on IWD, but every single day. It also highlights a much broader issue: ensuring women are truly valued for their contributions in the workplace. This is something I’m deeply passionate about, and a conversation that must continue beyond just one day of recognition.”

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